From February 9 to 13, 2026, Samoa became a hub of collaborative innovation. Experts from the SPTO joined forces with the STA, the Ministry of Natural Resources and Environment (MNRE), and the Secretariat of the Pacific Regional Environment Programme (SPREP) to conduct a series of intensive workshops and field consultations.
STEP 2 (Sustainable Tourism Enhancement in the Pacific)Â is the vehicle for this change. Building on the scoping work completed in 2025, Phase 2 is about action. It focuses on:
Perhaps the most visible change for future visitors will be the results of the Pacific Ocean Litter Project (POLP). Funded by the Australian Government and implemented by SPREP, POLP is integrating plastic reduction directly into the official certification for hotels.
In 2026, staying in a certified Samoan hotel will increasingly mean:
The heart of this initiative isn’t found in a policy document, but in the community workshops. In Savai’i, local operators shared the challenges of sourcing eco-friendly alternatives on a remote island. The mission addressed these gaps by identifying opportunities to improve access to reusable products and establishing collective purchasing power.
By aligning national policies with the Pacific Sustainable Tourism Policy Framework (PSTPF), Samoa is ensuring that it meets the Global Sustainable Tourism Council (GSTC) criteria. This makes the islands highly attractive to a new generation of high-value, low-impact travelers from Europe, Australia, and North America.
As these standards are finalized throughout 2026, travelers to Samoa will notice a subtle but profound shift. The quality of service will be more consistent, the environmental footprint will be smaller, and the connection to the local Fa’a Samoa(The Samoan Way) will be stronger.
